We hate spam and only email you when we have something worth sharing.
Ladbrokes Names Kristof Fahy as New Chief Marketing Officer
By Brodey Sheppard - February 01, 2016
In a regulatory statement recently released by UK-based gambling operator Ladbrokes, the company announced Kristof Fahy as its new Chief Marketing Officer. He is responsible for leading all brand and marketing activities across the company’s Digital and Retail departments.
In a statement, Fahy shared, “I am delighted to be joining Ladbrokes at this time. They have laid out an ambitious organic plan with marketing at its heart as well as progressing a transformational deal with Coral.”
He further noted that despite the clear challenges in the plans and the “incredibly” competitive market place, he was delighted to join Ladbrokes.
Fahy added, “The opportunities are exciting and deliverable and it’s a great time to be joining Jim and the Ladbrokes team.”
Fahy mentioned that marketing is vital to the company’s plans and that these strategies open a number of opportunities for them to showcase what their brand brings to sport.
Ladbrokes Chief Executive Jim Mullen said, “Kristof has exceptional experience in our sector and a track record of delivery in the battle to attract and retain recreational customers.”
Mullen mentioned that he knew the company needed an experienced and creative marketing professional to lead Ladbroke’s organic plan for building long term recreational scale as well as for boosting its marketing presence.
Mullen added, “In Kristof, I have recruited the right leader who can help us maximise our spend and grow the long term loyal customer base that will build a better Ladbrokes and deliver our long term targets and ambitions.”
Fahy’s Track Record as Chief Marketing Officer
Prior to joining Ladbrokes, Fahy worked as Chief Marketing Officer for Telegraph Media Group. At Telegraph Media Group, he was tasked to assist in transitioning the conglomerate’s newspaper into a new digital era. Fahy took on the executive role under the Telegraph Media Group for six months until he left to take on his role under Ladbrokes.
Fahy also worked as Chief Marketing Officer for Ladbrokes’ rival William Hill PLC. Spending five years in the executive role, he was responsible for pushing the gambling company into the digital era through mobile development.
Ladbrokes and Gala Coral Merger
Fahy’s appointment as Chief Marketing Officer precedes the completion of Ladbrokes and Gala Coral’s tie-up. Expected to be finalised this year, the proposed merger is worth £2.3-billion. If completed, the combined entity will outrank William Hill in terms of revenue and number of store operations. Initial estimates predict that Ladbrokes Coral PLC will produce more than £2.1 billion in net revenue and EBITDA of £392 million.