Review Summary

In operation since 2000, Sky Bet is one of the United Kingdom's renowned sportsbooks. As the name suggest, this bookmaker is part of the Sky broadcasting empire, which is listed on the London Stock Exchange as Sky Group PLC. They operate on licenses from both the UK Gambling Commission and the Alderney Gambling Control Commission.

With such a prominent name to back them up, it's no wonder the online sports betting site has grown to the big industry player it is today. Despite stiff competition from the already crowded British gaming industry, Sky Bet has catapulted itself into the fray thanks primarily to Sky's aggressive marketing practices. With the parent company's highly regarded name in sports broadcasting, the bookmaker followed through by matching their high standards in all areas. The result is a sportsbook that provides a wide range of markets at reasonable odds with stellar customer service.

Current Promotions

Sky Bet gives punters plenty of reasons to bet on the site. One of which is a fantastic bonus package for all newcomers.

After registering with the bookie, customers who place their first wager of at least £5 on odds of 2.0 or higher are eligible for a £20 free bet. There are no bonus codes that need to be entered to claim the reward as the additional playing funds will automatically be credited to the player's account upon placing the first bet.

Ongoing Promotions

New players aren't the only ones who are eligible for great bonuses as there are a number of promotions for existing Sky Bet members to take advantage of.

Players can opt in to the Sky Bet Club and claim a weekly free bet worth £5. Punters can simply place a total of £25 in wagers at odds of 2.0 or higher within the promotional period to claim the reward.

The bookmaker regularly offers price boosts where players can wager on special enhanced odds for select matches or events.

For fans of greyhounds or horse racing, Sky Bet has the Best Odds Guaranteed promotion which means that a punter who's taken a price on a horse and the starting price is better, the bookie will pay the higher amount.

Super 6 is another great promotion that gives players a chance to rake in huge winning without having to wager a penny. Just predict the correct results of all 6 football matches selected for the round and win £250,000! If no one wins the jackpot, the punter with the highest score gets £5,000.

Sky Bet also has a cash out feature that allows players to have the outcome of their bets right in their hands. If the match turns unfavourable, punters have the chance to cash out their wagers and avoid any losses.

VIP Loyalty Program

Another attractive point for Sky Bet is their VIP program, which is arguably one of the best loyalty schemes in the market today.

The bookie's loyalty program offers players free sports bets, enhanced odds, and even discounts on Sky TV subscription packages!

Device Reviews

Customers who find themselves constantly on-the-go need not worry about missing any action. Sky Bet has a dedicated app that can be downloaded to any mobile device. The app supports all major platforms such as Android, Blackberry, and Apple products. There's even a version that's specifically tailored for an iPad.

The app is quite simple so checking out the latest updates and placing wagers is very easy to do.

Cashing In / Out

Sky Bet is a UK-facing bookmaker, thus limiting the punters that can wager with them. They do allow a range of currencies for those players and have a good number of reliable payment options to choose from.

They generally process payouts quickly, but the time in between the approval of the withdrawal request and crediting to the account depends on the banking days.

The bookie does not have the highest payouts in the market but they do have one of the simpler structures. The size of the payout varies depending on the market and betting option.

Wagering Requirements

Bonuses are attractive points when signing up with a bookie, but there are always terms and conditions to consider prior to availing of promotions that everyone needs to take note of.

When it comes to Sky Bet, punters are sure to be happy about the fact that there are no wagering requirements at all. However, there are regulations that need to be followed, so bonuses are only available for customers coming from select countries.

Games Available

Sky has been providing coverage for the English Premier League for years, so it should be no surprise to find that football is one of their biggest markets. Sky Bet is also considered one of the most popular sports betting sites in the UK due to the vast array of sporting events they offer, ranging from mainstream leagues all the way to lesser-known events.

Sky Bet has over 30 betting markets for punters to wager on, including major sports such as American football, tennis, golf, and baseball. They also feature lines for Gaelic games and Aussie rules. There are even markets for e-sports and virtual sports. In addition, the bookmaker also offers betting options for non-sport events such as politics, music specials, and film awards.

Game Operators with Game Play Game
American Football 62 Play American Football
Baseball 76 Play Baseball
Basketball 98 Play Basketball
Boxing 78 Play Boxing
Cricket 78 Play Cricket
Cycling 57 Play Cycling
Darts 79 Play Darts
Football 76 Play Football
Golf 81 Play Golf
Handball 75 Play Handball
Horse Racing 81 Play Horse Racing
Ice Hockey 104 Play Ice Hockey
Politics 32 Play Politics
Rugby Union 54 Play Rugby Union
Snooker 66 Play Snooker
Tennis 95 Play Tennis
Volleyball 76 Play Volleyball
Virtual Sports 15 Play Virtual Sports
Greyhound Racing 8 Play Greyhound Racing
Pool 12 Play Pool
Rugby League 55 Play Rugby League
Formula 1 25 Play Formula 1
aussie rules 26 Play aussie rules
winter sports 34 Play winter sports
ESports 11 Play ESports
Festive Specials 1 Play Festive Specials
Gaelic Games 4 Play Gaelic Games
Motor Sport 10 Play Motor Sport
Music Specials 1 Play Music Specials
Olympics 13 Play Olympics
TV and Film Specials 2 Play TV and Film Specials
UFC and MMA 2 Play UFC and MMA
US Racing 2 Play US Racing
Yachting 4 Play Yachting

Site Usage

Sky Bet adopts the same colour scheme as its parent company, providing a vibrant design that's familiar to all of their customers. The layout is easy to navigate, making it convenient for new and veteran players alike.

When it comes to customer support, the bookmaker makes sure to deliver only the best services. As part of the Sky group, they adhere to very high standards across all channels. Sky Bet's support team is available 24/7 and can be contacted via email, phone, or live chat.

Software Rating

Sky Bet operates on a proprietary platform but they do work with other software providers to ensure high-quality performance across all their services.

Pros and Cons

  • Part of a reputable company
  • Listed on the London Stock Exchange
  • Free bets available
  • Offers in-play betting
  • Live streaming available
  • Great loyalty program
  • Great range of betting markets
  • Offers lines on non-sport events
  • Dedicated mobile app
  • Excellent customer service
  • No wagering requirements
  • Restrictions for plenty of countries
  • Promotions limited to certain countries


There is so much to like about this bookmaker and a lot of it is thanks to the standards set by the Sky broadcasting group. With such a highly regarded name backing it up, Sky Bet made sure to uphold a stellar quality of service. Punters can enjoy betting on a reliable platform that offers a wide range of markets. The odds are quite reasonable, giving players great chances of winning.

In addition, Sky Bet has a good set of promotions that protect and boost winnings for a more rewarding online betting experience. This sportsbook is definitely worth having an account on!

Mobile Betting

With a dedicated mobile app, Sky Bet makes it easy for punters to play anytime, anywhere. The app is designed for ease of use, giving bettors a quick and efficient tool to place wagers even while they're away from their computers. Players can manage accounts, deposit, withdraw, review betting history, and access features such as the Sky Bet Club and Cash Out.

Live streaming is even available on all UK and Irish horse racing events for customers who stake a minimum of £1 on a particular race.