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EGR Operator Awards 2016 Winners List Announced!
By Brodey Sheppard - December 02, 2016
The results are out and we now see the 2016 top operators in the eGaming industry. The event, held on 28 November at The Artillery Garden at the HAC in London acknowledged and recognised the success and excellence in operation and commerce of the big names from key disciplines: bingo, casino, poker, sports betting and affiliate marketing, among others.
Unibet Group Bags the Main Award – Operator of the Year
Most of the people working in the eGaming industry were anticipating who will win one of the biggest awards of the evening – ‘Operator of the Year.’ After all, leading names like 888 Holdings, bet365, Gala Coral Interactive, LeoVegas, PokerStars and Mr Green made it to the 2016 EGR Operator Awards Shortlist. Sweden-based Unibet emerged as the big winner of the night, taking home the highly coveted ‘Operator of the Year’ award. The company even bagged other awards like ‘Socially Responsible Operator’ as well as ‘Best Marketing Campaign’ for its “Luck is no Coincidence” campaign.
Ebba Ljungerud, Commercial Officer for Unibet Group, accepted the awards on behalf of the company. In his speech, he mentioned, “This is a true testament to the great teamwork everyone in the Unibet Group contributes and how all of our brands and teams work together to achieve a common goal – to give our customers the best experience.”
The shortlisted candidates were judged based on key criteria like operational excellence; quality and diversity of product; innovation and differentiation; growth and commercial success, influence on wider eGaming market and strength of brand and marketing. Clearly, over the year, Malta licensed Unibet Group was able to set standards that other players in the industry can follow.
A lot of customers in the market also saw how these qualities can also benefit them. As an operator striving for client satisfaction, they provide several rewards to their new and existing customers. When you create an account with Unibet, you will be eligible to a €25 risk-free bonus! Basically, if your first sports bet loses, you will be refunded with 100% of it for up to €25. What’s even better is the 100% cash match. When you deposit €100, you will play with €200! Want to take advantage of these promotions? Click the button below to start betting!
Other Names who Made it to the 2016 EGR Operator Awards Winners List
In the sports betting sector, bet365 maintained its status as the year’s best ‘Sports Betting Operator.’ It also received the award for ‘Best In-Play Sports Operator.’
Popular online poker destination PokerStars continued to dominate its sector. For the third time in a row, the company won ‘Poker Operator of the Year.’ The past year, PokerStars saw several milestones including the launch of fast action games like Beat the Clock. The poker operator also expanded its sports betting and casino options, providing customers more opportunities for playing.
There were also new names in the 2016 EGR Operator Awards Winners list. Pinnacle was able to bag the first ever ‘eSports Operator of the Year’ award. The sports betting operator’s Marketing Director Harry Land said about the award, “We’ve invested a massive amount of time and effort to become a leader in the eSports betting field, so this recognition is greatly appreciated. We’re happy that Pinnacle is still seen as the front-runner in eSports betting and we hope to maintain this position in the future.”
Complete EGR Operator Awards 2016 Winners List
CATEGORY | SHORTLIST | WINNER |
---|---|---|
Affiliate of the Year | At The Races Better Collective Easyodds.com KAX Media Little Star Media LiveSport Media/FlashScore.com Oddschecker WhichBingo | Oddschecker |
Bingo Operator | Betmotion.com Gala Coral Interactive GVC Mecca Bingo Sky Betting & Gaming Tombola Unibet Group Stride Gaming | Tombola |
Casino Operator | 32Red 888casino Casumo LeoVegas Marathonbet Mr Green Paddy Power Betfair PokerStars Sky Betting & Gaming Unibet Group William Hill | Paddy Power |
Mobile Operator | Casumo Gala Coral Interactive Gaming Realms LeoVegas Mecca Bingo Sky Betting & Gaming Unibet Group | Sky Betting & Gaming |
Operator of the Year | 888 Holdings bet365 Gala Coral Interactive LeoVegas Lottoland Mr Green PokerStars Sky Betting & Gaming Unibet Group | Unibet Group |
Poker Operator | 888poker GVC/partypoker PokerStars Sky Betting & Gaming Unibet Group | PokerStars |
Rising Star | BetBright Bitcasino.io Dunder Ikibu Casino Fanto Hero Gaming Stride Gaming | Hero Gaming |
Socially Responsible Operator | Amaya Betsson Group LeoVegas Paf Rizk Spillehallen.dk Tombola Unibet Group | Unibet |
Sports Betting Operator | 10Bet bet365 Caliente Mr Green Pinnacle Tipico Unibet Group William Hill | bet365 |
Affiliate Programme | Casumo Full Cream Affiliates Mr Green LeoVegas Mediacle (Excel Affiliates) Spillehallen.dk Tangelo Games Unibet Group | Mr Green |
eSports Operator | Pinnacle Danske Spil Sky Betting & Gaming | Pinnacle |
Customer Services Operator | Amaya (PokerStars) Betsson Group Gaming Innovation Group/GUTS Red Queen Casino Tombola Unibet Group Vision Media Services | Betsson |
Spread and Financial Betting Operator | GVC/InterTrader Markets.com IG Index | InterTrader |
In-house Product | BetBright Betsson Casumo Gala Coral Interactive GVC/partypoker Pinnacle SlotsMillion Videoslots.com | BetBright |
In-play Sports Operator | 10Bet bet365 Unibet Group | bet365 |
Marketing Campaign | 888 - WSOP Gala Coral Interactive - Emmerdale Gaming Innovation Group/Guts.com - Norway Intertain - Jackpotjoy Lottoland - Australia Unibet - Luck is no Coincidence Sky Betting & Gaming - Making Betting Better Tipico - Bayern Munich Totolotek - Euro 2016 | Unibet - Luck is no Coincidence |
Mobile Bingo Product | Gala Coral Interactive Mecca Bingo Sky Betting & Gaming Tombola Vision Media Services | Sky Betting & Gaming |
Mobile Casino Product | Caliente Gaming Realms Ikibu Casino LeoVegas Mr Green Red Queen Casino Unibet Group | Gaming Realms |
Mobile Poker Product | Aconcagua Poker PKR QueenVegas | Aconcagua Poker |
Mobile Sports Product | 10Bet bet365 Caliente LeoVegas Mr Green Pinnacle Sky Betting & Gaming Unibet Group | Sky Betting & Gaming |
Slots Operator | LeoVegas Mr Green Paddy Power Betfair Rank Group (Grosvenor Casino) SlotsMillion Tangelo Slots William Hill | Mr Green |
Social Operator | Fairplay Online KamaGames Ludos Interactive Product Madness Sky Betting & Gaming Tangelo Games Unibet Group | Product Madness |
Bingo Affiliate | Little Star Media Mad About Bingo Which Bingo | Which Bingo |
Sports Affiliate | At The Races Better Collective Bettingpro.com Easyodds.com LiveSport Media/FlashScore.com Oddschecker Skores | At The Races |
Casino Affiliate | KAX Media Little Star Media RakeTech | RakeTech |