Top UK Online Sportsbooks According to Bettors

Top UK Online Sportsbooks According to Bettors

- October 24, 2016

There are many reasons why bettors love to wager on different sports events. Some do it for the excitement they gain when they put money on a game. The hype gets fuelled as they know that money is involved while they watch their team win or lose a match. Others do it just for fun. There may be a risk, but the thrill becomes higher as they watch and take in the action with their friends. Just having a friendly competition between friends, family and co-workers sets a more exciting and fun atmosphere during a match.

Whether it is betting on a soccer match, an NFL game or a boxing match, bettors know the reason why they are involved in various bookmakers online and offline. If you are a big fan of sports, you would be delighted to know that your viewing experience can climb to a higher level if you try sports betting. You will feel a certain thrill once you’ve understood the different types of odds in sports betting. It gets even better once you discover that your team came out on top and that you’ve won cash!

There are many things to consider and learn before you start betting on sports. The first thing that you will do is find the sportsbook online to place your wagers on. Choosing the ideal bookies for you can be a long process, but the most vital factor you should look into is the level of quality a bookmaker offers you. How then do we determine the best bookmaker online? Well, aside from evaluating all the different features of the best sports betting sites, we can also take a look at the sites which are most popular among bettors.

According to the 2015 stats released by digital market intelligence firm SimilarWeb, Bet365 gained the highest amount of online traffic as well as the highest engagement among online customers. The report said that an average user stays on the site for 11 minutes and 35 seconds – almost three minutes longer than any of its rivals.

William Hill came in second with 23.3 million average monthly visits. On the other hand, if plans for the Ladbrokes and Gala Coral Group merger push through, the new company would become the third biggest sports betting website in the United Kingdom. In terms of website traffic, Ladbrokes ranked fourth in the stats.

UK Sports Betting Sites with the Highest Traffic

Rank Online Bookmaker Average Monthly Visits (2015)
1 Bet365 38.1 million
2 William Hill 23.3 million
3 Sky Bet 15.4 million
4 Ladbrokes 15.1 million
5 Betfred 9 million
6 Coral 7 million
7 Paddy Power 6.2 million
8 Betfair 3.1 million
9 10Bet 2.1 million
10 Bet Victor 560,000

There are several factors that determine the best online bookmakers. In general, if a site is able to provide an overall quality betting experience to the bettors, it quickly becomes a crowd favourite. Let’s take a look at some of the elements that placed the four leading online sportsbooks where they are now.

1) Online Sportsbook Bet365

After it was launched online in March 2001, online bookie Bet365 quickly became one of the most recognised sports books online in the betting world. This online sportsbook offers huge prizes and excellent odds of winning. Aside from those attractions, bettors can place wagers on a wide selection of sports, including soccer, American football, basketball, rugby, e-sports and futsal, among many others. When you start betting on your favourite sports event via Bet365, you will hardly find any faults. For instance, if you start to place wagers on basketball, you will see that the process will run smoothly. This online bookmaker is a widely known and trusted name in the world of sports betting. Moreover, by opting for this sportsbook online, you will have the freedom to place large wagers and win big. Its interface is user-friendly and it offers easy navigation for visitors.

On the other hand, there are still some downsides to choosing Bet365. If you are going to choose this betting platform, known that when you bet on sports live, the site can become quite slow. Also, while Bet365 is recognised in most parts of the globe, it is still restricted in some countries, including the USA, the Philippines, the Central African Republic, Ivory Coast and Iran, among others.

Bet365 Sign Up Bonuses and Promotions

What’s all the hype about this sportsbook? Well, if you open an account with Bet365, you will get a 100% bonus on your qualifying deposit of up to $100. You can even get another 100% bonus when you place your first bet on any mobile device!

2) Online Sportsbook William Hill

If you are new to the world of online sports betting, a site’s reputation should be the first thing that you should look into. UK-based bookmaker William Hill is among the top sportsbooks online in the market and has become one of all online bettor's most trusted brands. For many years, bettors from the UK and other parts of the world have taken advantage of various betting opportunities on international sporting events like the Summer and Winter Olympics, the World Cup, etc. One of the greatest qualities of this site is the fact that it makes betting easy and accessible by making its wide range of sports wagering options available through online and mobile applications.

Other interesting things to watch out for when you opt to bet via William Hill online are all the sports betting bonuses. Occasionally, the site offers free bets when you bet on offs of 1.2 or higher. There are also a wide range of sports betting options to choose from. You can place wagers on football, horse racing and more. With the upcoming US elections, you can also go to William Hill and bet on politics!

William Hill Sign Up Promotions and Bonuses

By signing up with William Hill you will get a welcome promo code. Typically, the coupon code will allow you to get free pounds. For instance, if you bet £10, you will get £20 which you are free to use for placing wagers!

3) Online Sportsbook Sky Bet

Online sportsbook Sky Bet has been in operation since 2000 and it has been recognised as one of the UK’s renowned sportsbooks. With licenses from both the UK Gambling Commission and the Alderney Gambling Control Commission, this bookmaker has become a big player in the already crowded British gaming industry. There are many reasons why bettors prefer Sky Bet. As a reputable bookmaker, it is listed on the London Stock Exchange. The site also features several betting promotions including free bets and an excellent loyalty program. Live in-play betting is also available for those of you who want to bring their betting experience to a higher level.

If you are the type who prefers betting via smartphones or mobile device, then you will be delighted to know that Sky Bet offers a dedicated mobile app which makes it more convenient for bettors to place wagers anytime, anywhere. Since this bookmaker is part of the Sky broadcasting empire, live streaming is available on all Irish and UK horse racing events for customers who bet a minimum of £1 on a particular race.

Sky Bet Sign Up Bonuses and Promotions

Ready to create an account with Sky Bet? Well, you will be delighted to know that they offer welcome bonuses and promotions that you can sign up for. For example, if you're a soccer fan, you can get £3 worth of free bets whenever your Euro 2016 team wins! Aside from that, you will also get the opportunity to get more free bets on a weekly basis!


4) Online Sportsbook Ladbrokes

Online sports betting operator Ladbrokes runs more than 2,000 betting shops in the UK, Belgium, Spain and Ireland. It also has wagering facilities at nine racecourses and other venues. What bettors love about this brand is the fact that it allows betting through various channels such as mobile, Internet and phone.

There are a number of reasons why a lot of bettors prefer Ladbrokes for their sportsbook online. First, its site offers easy access to different sports markets. Whether you are a big fan of basketball, soccer, golf, cycling or horse racing, you will have plenty of options to choose from. Moreover, Ladbroke’s software from BGT has been thoroughly tested. Needless to say, bettors can expect a reliable, safe and consistent experience on the site. Ladbrokes also provides the convenience of having a wide range of betting deposit methods. Additionally, this bookmaker has partnered with reputable online gateway services to ensure that financial transactions are secure. It is also one of the leading PayPal betting sites that you can opt for.

Ladbrokes Sign Up Promotions and Bonuses

Why should you sign up with Ladbrokes? For one, your first bet will be matched for up to £50. This sportsbook also regularly offers money back promos and other specials!

Mobile Betting

According to the study conducted by research firm SimilarWeb, one-quarter of all weekly online visits to these bookmakers takes place on Saturdays when most sporting events are held. Mobile sportsbook engagement is another vital trend in the online sports betting industry. In 2015, the share of mobile traffic across the online betting sector in the UK rose to 50 percent in contrast to only 35 percent in 2014. With more and more bookmakers making their brand available across various channels and platforms, the online betting industry continues to accelerate its growth in the UK market.

Brodey Sheppard

Brodey Sheppard

Brodey Sheppard’s interest in keeping up with the ‘bleeding edge’ of technology has kept him working in the digital marketing industry for over six years. Aside from searching for opportunities to increase his online marketing knowledge, Sam also scours the Internet for useful bonuses and coupon codes that he can use to fuel his love for photography. During his free time, he watches professional photo retouching tutorials in between streaming his favourite TV shows. Fun fact: Sam has never met a cupcake he didn't like.

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