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NBA All-Star Weekend: The Weekend Nobody Cares About
By Brodey Sheppard - July 06, 2016
Sunday, February 14, the NBA All-Star Game will be played in Toronto, Canada. It will be the first time that NBA has held the All-Star Game in Canada. Although, many great players will be participating in the game and other contests, it has become the weekend that no one cares about anymore. Back in the day, fans couldn't wait to see the NBA All-Star Weekend. We couldn't wait to see Michael Jordan, Magic Johnson, Isiah Thomas, Karl Malone, Mark Price and Dominique Wilkins.
The All-Star Weekend has lost its buzz, the magic and the anticipation. Now, it seems like it's just another weekend for most people. The ratings over the years have gone down. A lot of the contests don't really hold people's interests. What can the NBA do to peak the fans interests again? Simple, go back to how the All-Star Game used to be, and make it more like a festive event. Also, promote matchups between the East All-Stars vs. West All-Stars (i.e. LeBron James vs. Kawhi Leonard or Derrick Rose vs. Steph Curry). That would get fans more excited about the event. If this trend continues, the ratings are going to keep going down and fans will continue to lose interest.